The brief for this campaign asked to refresh the distinct voice for an existing business to better communicate their ‘look and feel’. The Jilted Anchovy Pizzeria is positioned as a beloved local restaurant that take their food seriously, but never themselves. Using bright colours and a simple logo that plays on the irreverent nature of the business, it gives instant recognition as a business that is fun, friendly and affordable while the clean, almost corporate nature of the design also speaks to the quality of the product.