How do you rebrand a company that has been around for more that 150 years so that the new branding honours its long history but also opens up to new customers for its new, bright future? By utilising traditional national symbols, such as the lotus flower, dragon and old wood textures, and combine them with the backdrop of modern Ho Chi Minh city, bright colours and an elaborate special launch pack, the new brand positioning should propel them forward into the next 150 years.